11/19/2023 0 Comments Covet fashion cheats to challenge![]() ![]() That was a visionary product, it’s a game that lets people play dress up with real world fashion, and they can even go ahead and buy that, in the real world. Let’s talk more about Covet Fashion which you’re now focused on and you’ve been growing. ![]() Now, in overall strategy, management, P&L (profit & loss), all that stuff. I’ve done everything from product management-based roles to doing business development, and marketing and user acquisition. You just never stopped learning.Įxactly, always taking on new challenges, that’s really what excites me and why I love working at CrowdStar. That was an amazing experience that just showed the power of the platform of mobile, and how those new devices really opened up the audience, in terms of who was interested in gaming, and that there was a massive opportunity to build games for women and girls, which is an audience that hadn’t been catered to before, so then we focused our strategy on that demographic since 2011, building multiple fashion-based games and then most recently we launched Covet Fashion, about two years ago, and I’m now the GM of that product, leading all aspects of the product. With the growth of mobile and wanting to build out some games and try out that space, we started a small team and launched Top Girl, which was the #1 top free and grossing game in all iTunes for multiple weeks within a couple days after launching. At the time, we had been 100% focused on Facebook, a little before that on MySpace. In 2011, saw the opportunity of mobile growing. Playdom was acquired by Disney shortly after I joined, and then I moved over to CrowdStar, where I’ve had various roles starting within viral marketing as well, and then taking over monetization. In this case, instead of to buy more product, it was to tell your friends about your experience, so that the products could grow organically, without paid marketing efforts. I went from eBay to Playdom, and headed up their viral marketing team, focused on how do we grow these games through continuing to understand user behavior and user psychology, which I learned at eBay through the buying process. You were reading more and more about Zynga and Playdom and CrowdStar, all the other companies out there, so I was very interested in the growth that these social media platforms were driving for other entertainment properties. I grew my product management skills within those two jobs, and then with that, the explosion of social gaming was starting to happen. I started my career in product management, I worked for a financial services company first in New York, and then at eBay down in San Jose, focused on e-commerce both from the buying side and the selling side. Can you give us a whirlwind tour? How did you get started, what experiences led you to where you are?
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